Summary
As we gather to celebrate Kwanzaa, we’re reminded of the profound principles that guide this season of reflection and action. In 2024, we focus specifically on two principles that define the unique moment we’re in: Kujichagulia (Self-Determination) and Kuumba (Creativity).
These principles remind us that in the darkest of times, we are the champions of light. We create a path, we build the vision, and we lead the charge. Let us bring forth a swell of light!
The Legacy and Importance of Kwanzaa
Kwanzaa, created in 1966 by Dr. Maulana Karenga during the civil rights movement, was born out of the need to foster cultural affirmation and unity within our community.
This seven-day celebration, observed from December 26 to January 1, serves as both a reflection of our history and a blueprint for collective progress. The seven principles, known as Nguzo Saba, are the foundation of Kwanzaa.
After events of change and challenge, Kwanzaa calls on us to hold tight to determination and creativity. Self-determination reminds us of our power to persevere, innovate, and lift ourselves up, even in the face of adversity. In a world transformed by technology and complexity, creativity becomes not just accessible but essential—bridging divides and solving problems in ways that unite rather than separate.
Umoja: Unity
Encourages togetherness within families, communities, and nations. We encourage everyone to support Black-owned businesses and initiatives that foster economic and cultural unity.
Light the first candle
Kujichagulia: Self-Determination
Kujichagulia invites us to define, create, and speak for ourselves. It is a call to reflect deeply on our goals, our values, and the direction we’re taking as individuals and as a community. In times that test our resilience, this principle reminds us of our power to reclaim our narrative and choose our path forward.
As we brace for uncharted—although familiar—waters in the new year, we must continue to believe in ourselves. We set forward the future of our nation, the future of our spending power, and the power of organizing to change the system.
Light the second candle: As you light this candle, reflect on how you can use your financial power to align your spending and saving with your values. Reprioritize your financial wellness by supporting Black-owned businesses, banking where your dollar works to build the community, and encouraging your loved ones to do the same.
Determination is not just a principle; it’s a practice we live every day.
Ujima: Collective Work and Responsibility
Reminds us to work together to solve community problems. Collaborate with others to build financial literacy and collaborate for collective prosperity.
Light the third candle
Ujamaa: Cooperative Economics
Emphasizes the importance of building and supporting Black-owned businesses. Circulate your dollars within our community to create jobs, close the racial wealth gap, and foster growth.
Light the fourth candle
Nia: Purpose
Encourages setting goals that benefit both individuals and the community. Align personal and financial goals with actions that uplift the broader community.
Light the fifth candle
Kuumba: Creativity
Creativity is at the heart of our history and our triumphs. It’s how we pivot, how we survive, and how we make sense out of what appears to be illogical. Kuumba honors our ability to innovate in the face of challenges, preserving and building community through art, storytelling, and problem-solving.
We know our ancient predisposition for creative genius is deeply rooted in our purpose, Nia, which drives us to address social issues like none other. The principle of Kuumba is important as it holds a sacred power in our community, one that has allowed us to move our feet in the rhythm of our history, to sing in the song of our triumph, and to write in permanence of our innovations over oppression.
Light the sixth candle: As you light this candle, think about how your creativity can serve the community. How can you use your unique talents to contribute to collective solutions? Whether it’s starting a new venture, supporting local artists, or simply inspiring others, creativity is our tool for survival and perseverance.
Imani: Faith
Focuses on believing in ourselves and our community’s ability to overcome challenges. Develop positive habits like saving and investing.
Light the seventh candle
This Kwanzaa, let’s commit to embodying these principles in every aspect of our lives. Reclaim your narrative. Build your community. Innovate fearlessly. We are still here. We are still fighting!
Happy Kwanzaa! Harambee, Harambee, Harambee, Harambee, Harambee, Harambee, Harambee!
